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Olga Vidisheva

02/24/15

@ Y Combinator

While at Harvard Business School, I investigated why unique boutiques weren't online, discovering that many great merchandisers struggled with digital marketing and e-commerce.

Video

Olga Vidisheva Speaks at Female Founders Conference 2015

@ Y Combinator

Olga Vidisheva Speaks at Female Founders Conference 2015

02/24/15

Related Takeaways

Olga Vidisheva

02/24/15

@ Y Combinator

After working at Goldman Sachs as an investment banker, I realized I loved shopping at unique local stores during my travels, but found it frustrating that many weren't online.

Jeff Bussgang

06/22/17

@ Y Combinator

As a professor at Harvard Business School, I find it concerning that many students applying to Y Combinator lack basic knowledge of core startup principles.

Andy Bromberg

09/15/18

@ Y Combinator

I started my entrepreneurial journey in high school by creating web design and marketing businesses, which provided valuable experience in building and managing a team.

Brian Halligan

05/08/19

@ Y Combinator

We framed our marketing approach around the shift in consumer behavior, focusing on how people shop and buy in the digital age.

Brian Halligan

05/08/19

@ Y Combinator

We discovered our shared interests in entrepreneurship and small businesses while working on a project together in business school.

Vidit Aatrey

05/07/23

@ Nikhil Kamath

I run Meesho, which is focused on bringing small businesses online, as e-commerce was primarily about smartphones and selling online at that time.

Vidit Aatrey

05/22/19

@ Y Combinator

In 2015, we initially focused on hyperlocal fashion, but learned that fulfillment is crucial, leading us to pivot towards a marketplace model that better serves small shop owners.

Olga Vidisheva

02/24/15

@ Y Combinator

Talking to over 800 boutique owners was the most helpful thing in starting and running Shoptiques, allowing us to build exactly the solution they needed.

Tony Xu

03/26/25

@ Y Combinator

As we studied the delivery needs of various merchants, we realized there was a broader demand beyond just one type of business.