My design process begins with sketching ideas on paper, which allows for quick visualization and capturing of insights.

When I start with a theme, I experiment with it in different ways, even if I know some ideas won't be used.

Writing serves as a method for externalizing thoughts and organizing vague ideas, which helps clarify what I truly think.

I use a whiteboard to sketch out the story I want to tell, then refine it until I reach the truth statement that captures the essence of the narrative.

Creating a process to build and iterate on multiple ideas quickly is more effective than waiting for the perfect solution.

My writing process is different from others; I often write alone and find inspiration unexpectedly, like in the shower.

At other times, my hands are the bottleneck; I know the code in my head but need to write it down.

I prefer to engage in startup ideas only when there's a concrete concept, as this allows for efficient validation and execution, contrary to the common advice of exploring many alternatives.

It's important to quickly build and test ideas. If something doesn't work, it's better to kill it and start again rather than justifying its existence with additional features that may not address user needs.