My design process begins with sketching ideas on paper, which allows for quick visualization and capturing of insights.

Testing ideas in rough form and creating storyboards of users interacting with your product is essential for understanding user experience, as storyboarding helps visualize user interactions, covering discovery, onboarding, habit building, and mastery.

Storyboarding the ideal vision of a product using simple tools can help teams visualize what they want to achieve without constraints, making it easier to solve significant customer problems.

My writing process involves capturing the kernel of an idea and testing it on stage rather than writing it out in full beforehand.

Aligning people around a shared customer problem can prevent the majority failure mode of doing nothing. Using simple storyboarding techniques, like drawing with a Sharpie, helps visualize the perfect solution to that problem.

I capture and develop ideas into narratives that are both funny and thought-provoking, often drawing from daily life observations and larger cultural dynamics.

Writing helps me clarify my thinking and communicate plans effectively to my team, often more powerfully than discussing them in meetings.

Writing serves as a method for externalizing thoughts and organizing vague ideas, which helps clarify what I truly think.

Sometimes my brain is the bottleneck when I'm struggling to think about a hard problem, and I need to spend more time whiteboarding or thinking about the solution.