Storyboarding the ideal vision of a product using simple tools can help teams visualize what they want to achieve without constraints, making it easier to solve significant customer problems.

Testing ideas in rough form and creating storyboards of users interacting with your product is essential for understanding user experience, as storyboarding helps visualize user interactions, covering discovery, onboarding, habit building, and mastery.

Defining exactly what your customer wants brings clarity and camaraderie to your staff, as each member understands their role in the story they are inviting customers to engage in.

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

Building your company around a compelling story may be the first step in a turnaround, enhancing engagement for customers, team members, and the organization itself.

Before building a product, you should storyboard the ideal user experience, considering how customers will discover, interact with, and evaluate your product.

When we define something our customer wants and communicate it simply, we invite them into a story that has definition and direction.

Recognizing the framework of stories helps identify where your brand's story may confuse customers by not adhering to the formula. The secret weapon for business growth is positioning the customer as the hero and the brand as the guide.

Defining something our customer wants and featuring it in our marketing materials will open a story gap, but we must pare down the customer's ambition to a single focus.