Before building a product, you should storyboard the ideal user experience, considering how customers will discover, interact with, and evaluate your product.

Using storyboards and iterative playtesting can save time and improve product development by allowing for early feedback and adjustments.

Storyboarding the ideal vision of a product using simple tools can help teams visualize what they want to achieve without constraints, making it easier to solve significant customer problems.

Rapid prototyping and user testing are essential; focus on getting a functional prototype out quickly, using tools to create clickable mock-ups or writing throwaway code to test ideas with users, as building a fully functional product before testing can be an expensive mistake.

Aligning people around a shared customer problem can prevent the majority failure mode of doing nothing. Using simple storyboarding techniques, like drawing with a Sharpie, helps visualize the perfect solution to that problem.

Usability testing with wireframes can reveal how users interact with your design before any code is written, saving time and resources.

Our product experience team integrates various design disciplines to create a unified experience, emphasizing the importance of storytelling and user engagement.

During the ideation stage, the goal is to create a prototype quickly to demonstrate to users, even if it doesn't work perfectly.

Understanding how users interact with your product is crucial for growth and building something people truly want.