Testing ideas in rough form and creating storyboards of users interacting with your product is essential for understanding user experience, as storyboarding helps visualize user interactions, covering discovery, onboarding, habit building, and mastery.

Prototyping allows for rapid testing and feedback, which is crucial for understanding product dynamics before scaling with engineering resources.

Storyboarding the ideal vision of a product using simple tools can help teams visualize what they want to achieve without constraints, making it easier to solve significant customer problems.

Testing low-fidelity prototypes with core super fans provides valuable feedback and can significantly reduce development time.

Prototyping is crucial; instead of spending months on a project before showing it to anyone, build prototypes and share them throughout the design process to gather feedback early.

Before building a product, you should storyboard the ideal user experience, considering how customers will discover, interact with, and evaluate your product.

Rapid prototyping and user testing are essential; focus on getting a functional prototype out quickly, using tools to create clickable mock-ups or writing throwaway code to test ideas with users, as building a fully functional product before testing can be an expensive mistake.

Iterative feedback cycles with a diverse range of users help reveal insights that improve product execution and user experience.

It's crucial to engage with customers early on, as they can provide valuable feedback that helps you build a better product than if you just focus on perfecting the prototype first.