Aligning people around a shared customer problem can prevent the majority failure mode of doing nothing. Using simple storyboarding techniques, like drawing with a Sharpie, helps visualize the perfect solution to that problem.

Testing ideas in rough form and creating storyboards of users interacting with your product is essential for understanding user experience, as storyboarding helps visualize user interactions, covering discovery, onboarding, habit building, and mastery.

Before building a product, you should storyboard the ideal user experience, considering how customers will discover, interact with, and evaluate your product.

In a shaping session, we need to visualize the end goal before starting a project, ensuring that engineers, product, and design teams all understand the concept clearly.

Using storyboards and iterative playtesting can save time and improve product development by allowing for early feedback and adjustments.

Waiting as long as possible to create a visual representation of an idea can prevent premature narrowing of possibilities and encourage exploration of multiple concepts.

My design process begins with sketching ideas on paper, which allows for quick visualization and capturing of insights.

The best design outcomes come from having a clear vision and understanding of what you're trying to achieve before involving designers in the process.

Inviting customers to design the product can lead to better outcomes, as they often have valuable insights and skills that can enhance the final product.