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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Building your company around a compelling story may be the first step in a turnaround, enhancing engagement for customers, team members, and the organization itself.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

A strong story brand narrative can transform employee engagement and has significant implications for company culture, as unclear messaging confuses both customers and employees.

Geoff Ralston

07/19/19

@ Y Combinator

Creating a compelling story for your startup is vital for success, as it helps you persevere through the challenges of building a business.

Geoff Ralston

07/19/19

@ Y Combinator

A compelling startup story can persuade others to join you on your uncertain journey, making it crucial for founders to craft and sometimes reimagine their narratives.

Aydin Senkut

04/16/25

@ EO

A founder's ability to tell a compelling story is crucial for attracting customers and talent, especially during challenging times.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Companies that align their activities around a common story don't just state their mission; they live it, creating a culture that inspires both employees and customers.

Jeffrey Katzenberg

05/24/25

@ The Logan Bartlett Show

The value of storytelling is fundamental to every business. Founders need to explain their ideas to attract talent and raise capital; storytelling is at the core of business building.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.

Geoff Ralston

07/19/19

@ Y Combinator

The right story can serve as a personal motivator, helping you to keep going when faced with obstacles in your startup journey.

Scott Galloway

07/11/24

@ The Diary Of A CEO

The core competence that will stand the test of time is storytelling; it's essential for engaging others and creating opportunities.