Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

A strong story brand narrative can transform employee engagement and has significant implications for company culture, as unclear messaging confuses both customers and employees.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Building your company around a compelling story may be the first step in a turnaround, enhancing engagement for customers, team members, and the organization itself.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Companies that align their activities around a common story don't just state their mission; they live it, creating a culture that inspires both employees and customers.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.

Karri Saarinen

06/05/25

@ FirstRoundCapital

It's important to have a clear narrative and values that resonate with your audience to build a strong brand.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To grow our companies, we should clarify our message. Understanding how story integrates with our brand message will help us create communication pieces that engage more customers and grow our business.

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

Brian Chesky

04/06/17

@ Y Combinator

A strong brand is crucial as it connects you with your customers, and a strong culture will naturally enhance your brand.

Rory Sutherland

08/01/22

@ The Diary Of A CEO

The narrative behind a product can elevate its status, making it feel more like art than just clothing, which is crucial for engaging customers and creating a connection.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.