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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Companies that align their activities around a common story don't just state their mission; they live it, creating a culture that inspires both employees and customers.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

A true mission isn't just a statement; it's a way of living and being, reinforced through every department strategy and customer experience.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

A strong story brand narrative can transform employee engagement and has significant implications for company culture, as unclear messaging confuses both customers and employees.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Building your company around a compelling story may be the first step in a turnaround, enhancing engagement for customers, team members, and the organization itself.

Mark Pincus

02/28/25

@ a16z speedrun

It's essential to create a company culture that aligns with your mission, ensuring that you hire people and investors who share your vision.

Joe Lonsdale Cast

05/28/25

@ Joe Lonsdale

Mission-driven cultures are challenging to create, but they are incredibly rewarding. When a company has a real mission, it fosters a sense of purpose among its employees.

Danae Ringelmann

10/15/14

@ Y Combinator

Strong cultures align the values and behaviors of the team with what the company needs to succeed; it's about intentionality in building that culture.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To grow our companies, we should clarify our message. Understanding how story integrates with our brand message will help us create communication pieces that engage more customers and grow our business.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Successful brands clearly define what life looks like for customers after engaging with their products, creating a compelling vision that motivates action.