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Atmrix

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Atmrix

About

DG

Diane Greene

10/26/13

@ Y Combinator

We engaged with hardware vendors like IBM and HP, trying to convince them to partner with us, despite initial resistance.

Video

YC

Diane Greene at Startup School 2013

@ Y Combinator

10/26/13

Related Takeaways

DG

Diane Greene

10/26/13

@ Y Combinator

We decided to go to market with hardware vendors instead of building an enterprise sales force, finding ways to help them profit.

DG

Diane Greene

10/26/13

@ Y Combinator

We created the VMware Preferred Hardware Vendor program, which helped us gain traction in the market as other vendors signed up to meet our requirements.

DG

Diane Greene

10/26/13

@ Y Combinator

An IBM representative approached us about our desktop product, suggesting it could enhance their server sales, leading to a partnership.

A

Alexandra

09/18/18

@ Y Combinator

We learned that finding investors who specialize in hardware was crucial, as they understood our vision and supported us.

DG

Diane Greene

10/26/13

@ Y Combinator

Our partnership with IBM allowed us to present at their worldwide conference, significantly boosting our server market presence.

SB

Steve Ballmer

06/02/25

@ Acquired

We negotiated a non-exclusive deal with IBM for the operating system, allowing us to license it to others, which was crucial for our growth.

A

Alexandra

09/18/18

@ Y Combinator

We received a ray of hope when Y Combinator reached out to us, as they were looking to support more hardware companies.

SB

Steve Ballmer

06/02/25

@ Acquired

At the time of my 'developers' speech, we were facing competition from Linux and needed to reinforce our platform with third-party support.

HR

Hosain Rahman

10/15/14

@ Y Combinator

Despite the initial excitement around our technology, major handset manufacturers were reluctant to integrate it due to cost concerns, which hindered our progress.