Vesting is crucial for founders because it prevents a situation where a founder leaves the company and takes a significant portion of equity with them, which would be unfair to the remaining founders.

If you don't establish vesting for co-founders, a fallout can lead to dead weight on your equity table, making it hard to attract investors.

Vesting aligns incentives among founders, ensuring they all work together to grow the company before any of them can benefit from their equity.

Vesting means that founders gain full ownership of their stock over time, and if they leave before the vesting period ends, they may lose unvested shares.

Single founders should implement vesting on their shares to set a cultural example for employees, demonstrating that everyone is committed to the long-term success of the company.

If a founder relationship isn't working out, that founder should leave or be fired before the vesting cliff, as this protects the remaining team and ensures accountability.

Founders should continue to offer equity to employees throughout their tenure, as this incentivizes long-term commitment and aligns interests.

Investors prefer companies where founders are committed and cannot easily quit while retaining a large equity stake, as this reduces risk for their investment.

Commitment is essential; founders need to be prepared to leave their jobs and fully dedicate themselves to their startup to succeed.