Investors should be cautious of founders who have easy backup plans; true commitment is essential for startup success.

Vesting is crucial for founders because it prevents a situation where a founder leaves the company and takes a significant portion of equity with them, which would be unfair to the remaining founders.

Being more generous with equity for co-founders is beneficial, as it fosters long-term motivation to stay committed to the startup, especially during challenging times.

You should be generous with equity to founders and early employees to foster a sense of ownership and commitment.

Founders need to be incentivized to continue working on their startup; without vesting, they could walk away with full ownership at any time, which undermines their commitment to the company.

Founders should continue to offer equity to employees throughout their tenure, as this incentivizes long-term commitment and aligns interests.

Commitment is essential; founders need to be prepared to leave their jobs and fully dedicate themselves to their startup to succeed.

Investors prefer to back entrepreneurs who are determined to succeed with or without their funding, as it reduces their risk.

Founders who are less desperate for cash tend to retain more ownership of their companies and experience greater happiness and innovation.