Be generous with co-founder equity to motivate your founding team during the challenging early years of a startup.

Being generous with co-founder equity is crucial because co-founders provide the initial energy and activation needed for the company to succeed, especially in the early years.

You should be generous with equity to founders and early employees to foster a sense of ownership and commitment.

I should be more generous with equity to ensure my co-founder remains motivated when challenges arise.

Founders should be generous with equity for early employees, as they are the ones who build the company over time.

Equity splits should maximize the motivation of your co-founders to stay committed to the company over the long term.

I advise being generous with co-founder equity to motivate for the long term and to protect oneself in the process. Performance-based equity is a bad idea because it's difficult to set clear goals at the beginning of a tech startup, and those goals often change as the company pivots.

Founders should continue to offer equity to employees throughout their tenure, as this incentivizes long-term commitment and aligns interests.

The first four to six years of a tech startup are critical for value creation, and even if one founder stays longer, it's important to share equity generously with co-founders who contributed to the startup's early success.