Be generous with co-founder equity to motivate your founding team during the challenging early years of a startup.

Being more generous with equity for co-founders is beneficial, as it fosters long-term motivation to stay committed to the startup, especially during challenging times.

Founders should be generous with equity for early employees, as they are the ones who build the company over time.

You should be generous with equity to founders and early employees to foster a sense of ownership and commitment.

The first four to six years of a tech startup are critical for value creation, and even if one founder stays longer, it's important to share equity generously with co-founders who contributed to the startup's early success.

I should be more generous with equity to ensure my co-founder remains motivated when challenges arise.

The best decision I ever made was giving half the equity to my co-founder to join the team, which ultimately led to our success. I believe that being super generous with early employee equity and attracting founder-quality people is crucial for the first ten employees.

When distributing co-founder equity, remember that most of the work has yet to be completed, so equity should motivate future contributions rather than reward past efforts.

I advise being generous with co-founder equity to motivate for the long term and to protect oneself in the process. Performance-based equity is a bad idea because it's difficult to set clear goals at the beginning of a tech startup, and those goals often change as the company pivots.