Tools
Search
Import
Library
Explore
Videos
Channels
Figures
Atmrix
About
Tools
Search
Import
Library
Explore
Videos
Channels
Figures
Atmrix
About
Go Back
RB
Rich Barton
04/18/25
@ Tim Ferriss
The hardest part of recruiting for Expedia was convincing the spouses of potential hires, as they were often the most skeptical about the risks involved.
Video
TF
How Rich Barton Built Expedia and Zillow — Audacious Goals, Provocation Marketing, and More
@ Tim Ferriss
04/18/25
Related Takeaways
RB
Rich Barton
04/18/25
@ Tim Ferriss
We took 150 people from Microsoft to join Expedia, and almost all of them chose to take the adventure, which was a testament to the opportunity we presented.
RB
Rich Barton
04/18/25
@ Tim Ferriss
I pitched the spin-out of Expedia as an HR experiment to retain talent, as Microsoft was so large that many talented individuals could hide away and not contribute meaningfully.
RB
Rich Barton
04/18/25
@ Tim Ferriss
Expedia started as a venture within Microsoft, and I left the operating system group to pursue it because of my wife's medical residency requirements.
RB
Rich Barton
04/18/25
@ Tim Ferriss
I pitched the idea of Expedia as a consumer-focused travel software company, emphasizing that it should prioritize travel over software.
RB
Rich Barton
04/18/25
@ Tim Ferriss
I asked for $100 million for a television advertising campaign for Expedia, believing we could build the biggest brand in travel.
RB
Rich Barton
04/18/25
@ Tim Ferriss
On the day of Expedia's IPO, my son was born, and I jokingly promised the team I would name him Expedia if that happened.
RB
Rich Barton
04/18/25
@ Tim Ferriss
Expedia was profitable and growing rapidly, which made it a successful business even during the dot-com crash, unlike Microsoft, which took years to recover.
HT
Harj Taggar
09/26/18
@ Y Combinator
Involve your team and investors in the hiring process after making an offer to help close candidates who may be hesitant about leaving larger companies.
BS
Ben Silbermann
04/07/17
@ Y Combinator
When recruiting, it's beneficial to be upfront about the hard aspects of the job while highlighting the amazing opportunities it presents.