It's important to communicate your company's mission and core values clearly, as everyone should know them by heart to ensure alignment in decision-making.

Founding documents, including a clear mission statement and long-term goals, are essential for guiding a startup's direction and purpose.

Writing down how and why things are done in the company is essential for maintaining clarity and consistency as the team grows.

Establishing company values early helps guide decision-making. If everyone knows the framework for decisions, they are more likely to make consistent choices that align with the company's goals.

Defining your mission, strategy, and metrics is vital for aligning your team and ensuring everyone understands their role in achieving the organization's goals.

Establishing a company philosophy is daunting, but it's essential to have an anchor that evolves over time, ensuring the team remains aligned and focused.

Creating a long-term vision that inspires others is essential; it should give purpose to the work being done and attract people who want to be part of that mission.

The values and principles of a company reflect those of its founder and CEO, making it essential to establish them thoughtfully from the beginning.

Good founders have a small number of overarching goals for the company that everyone knows and works towards, ensuring focus and alignment.