To sustain motivation in a startup, it's crucial to identify what else you can be passionate about beyond just the problem at hand. The things you care about the most might be the same as everyone else's, so consider not letting passion be your primary decision-making factor.

When deciding whether to start a startup, I ask myself where I perform best and where I feel organically motivated, reflecting on my life experiences to identify those situations. You need to be honest with yourself about when you truly kick into high gear, as this can help you determine your career path.

Curiosity about the startup experience can be a valid motivation to begin your entrepreneurial journey.

Your initial motivations for starting a company, such as the desire to make money or curiosity, are less important than the enduring motivations that develop over time.

If you don't believe in your idea from the beginning, go find another idea; passion and belief are what will take you to the next level.

When you dive deep into a problem, you should feel more excited as challenges arise, rather than bored; that's a sign of true passion.

Passion for what you're doing is essential, even in the face of challenges; it drives you to persist despite difficulties.

Finding a problem that excites you is essential; it's not just about interest but about the depth of engagement that keeps you motivated.

To find your passion, identify the intersection of what you are good at, what you love, what the world needs, and how you can get paid for it. This is how you make your passion your purpose.