I left Apple to start Luma AI in 2022 after realizing that convincing a large organization to adopt new technology was unlikely.

During the first two years at Oculus, we experienced rapid changes and learning, managing to get our first development kit into customers' hands in just six months, which is not typical for hardware development.

One of the biggest mistakes we made at Oculus was moving too quickly on a shoestring budget, which put pressure on us to make progress before running out of money. Ironically, we also had effectively unlimited resources, but that actually slowed us down, halting our iteration speed on VR headsets for about three years.

In the mobile era, Apple was ahead while Facebook struggled to keep up, often acquiring companies like Instagram and WhatsApp to strengthen its position.

The CEO of a startup needs to be in a learning mindset, as I learned during my time at Apple, where I worked on software but realized I wanted to focus on hardware.

I think Apple will lead the way in AR technology, focusing on privacy and user experience, which will set them apart in the market.

In ten years, Apple grew from just the two of us in a garage into a $2 billion company with over 4000 employees, but then I got fired.

Apple bought NeXT, and the technology we developed there is at the heart of Apple's current renaissance.

WhatsApp and Instagram, both small teams at the time of their acquisitions, leveraged Apple's platform to achieve significant growth and impact.