Apple was a pioneer in merging technology and design, especially with the iPod, setting a standard for consumer electronics that we aimed to follow.

Looking back on my relationships and experiences has been both challenging and rewarding, including my fantastic early collaboration with Steve Jobs on projects like the Apple II and Macintosh software.

Apple's success came from understanding that people felt intimidated by technology and wanted a simpler interface, leading them to market not just computers, but a resolution to the problem of intimidation.

Steve matured significantly after leaving Apple, transforming it into the world's most valuable company, and I admired his design intuition and leadership skills.

I started a company named NeXT and another named Pixar, and I fell in love with an amazing woman who became my wife.

Apple's success is attributed to its focus on core values rather than just product specifications, as demonstrated in the 'Think Different' campaign.

Steve Jobs exemplified the importance of a strong vision in product development, making decisive choices that shaped Apple's culture and product direction.

The first device we've been working on has completely captured our imagination, and Jony believes it is the best work our team has ever done, following his iconic designs like the iPhone and MacBook Pro. The prototype device I took home is the coolest piece of technology the world will have ever seen.

Leaving Apple to join Oculus was a significant leap, as Apple was rapidly growing while Oculus was a scrappy startup focused on building virtual reality technology.