Apple's success came from understanding that people felt intimidated by technology and wanted a simpler interface, leading them to market not just computers, but a resolution to the problem of intimidation.

Steve Jobs' products, like the iPhone and iPod, went through many iterations before reaching their well-known versions, demonstrating the importance of refining a product over time.

Steve Jobs exemplified the importance of a strong vision in product development, making decisive choices that shaped Apple's culture and product direction.

Apple's success is attributed to its focus on core values rather than just product specifications, as demonstrated in the 'Think Different' campaign.

Apple bought NeXT, and the technology we developed there is at the heart of Apple's current renaissance.

At Apple, the culture is about constantly asking how to make things better, which is infused in every aspect of the company.

I think Apple will lead the way in AR technology, focusing on privacy and user experience, which will set them apart in the market.

I then partnered with a friend to build products for the iPhone, inspired by the potential of the new technology.

We designed Pebble by incorporating feedback from our first product, ensuring it worked with iPhones and included features that users wanted.