We highlighted three key features of Pebble: notifications and calls on your wrist, sports and fitness app integration, and customization options for watch faces, which had never been done before.

When we launched on Kickstarter, we were just five people, none of whom had experience in consumer electronics, so we spent six months in Asia developing the first prototypes of Pebble.

Apple was a pioneer in merging technology and design, especially with the iPod, setting a standard for consumer electronics that we aimed to follow.

We used feedback from our users to improve our product rapidly, which was crucial for our success.

I then partnered with a friend to build products for the iPhone, inspired by the potential of the new technology.

The hardest part of my journey with Pebble was the five years it took to achieve product-market fit, which involved a lot of trial and error.

Pebble is lightweight, inexpensive, has a long battery life, and is open and hackable, which excites me about the community that supports it.

We launched our first product, an alpha-grade smartwatch, and learned valuable lessons from customer feedback, including the need for a firmware upgrade to show the time.

Using crowdfunding as a marketing and sales channel can be effective, especially if you've already sold a significant number of units before launching the campaign. We received feedback from about 1,500 eager individuals who were very open with their thoughts, allowing us to tune and tweak the Pebble product effectively.