Steve Jobs exemplified the importance of a strong vision in product development, making decisive choices that shaped Apple's culture and product direction.

Steve Jobs had a famous phrase, 'Think Different,' which encapsulated his approach to innovation and aligns with Elon Musk's mindset as well.

Steve Jobs transformed Apple by filtering their communication through the lens of story, making it customer-centric and clear.

The story of Apple isn't about Apple; it's about the customer being the hero in the story, with Apple playing a supporting role. People don't buy the best products; they buy the products they can understand the fastest. Apple has inserted itself into the customer's story like no other technology company, making it the largest technology company and one of the top ten largest companies overall.

Apple's success came from understanding that people felt intimidated by technology and wanted a simpler interface, leading them to market not just computers, but a resolution to the problem of intimidation.

I realized that the Mac was created by original thinkers with clear values, obsessed with people and culture.

At Apple, the culture is about constantly asking how to make things better, which is infused in every aspect of the company.

Most products in the market are subpar; focus on creating a good product that stands out, as Apple did with the iPad.

When launching a product, focus on your customers' needs rather than your competitors' features; it's about doing one thing exceptionally well.