Steve Jobs exemplified the importance of a strong vision in product development, making decisive choices that shaped Apple's culture and product direction.

The story of Apple isn't about Apple; it's about the customer being the hero in the story, with Apple playing a supporting role. People don't buy the best products; they buy the products they can understand the fastest. Apple has inserted itself into the customer's story like no other technology company, making it the largest technology company and one of the top ten largest companies overall.

Meeting Steve Jobs before our product launch was a pivotal moment; his brutal feedback made us realize we had compromised on our core values and instincts.

Steve Jobs' products, like the iPhone and iPod, went through many iterations before reaching their well-known versions, demonstrating the importance of refining a product over time.

Apple's success is attributed to its focus on core values rather than just product specifications, as demonstrated in the 'Think Different' campaign.

Steve matured significantly after leaving Apple, transforming it into the world's most valuable company, and I admired his design intuition and leadership skills.

Apple's success came from understanding that people felt intimidated by technology and wanted a simpler interface, leading them to market not just computers, but a resolution to the problem of intimidation.

The philosophy of simplicity in design is crucial, and it’s a principle that Steve Jobs embraced, which he learned from others.

Steve Jobs had a vision for the iPad that led to a platform allowing developers to create applications, which ultimately drove its success.