During my time at art school in England, I encountered terrible computers that made me feel technically incapable. However, discovering the Macintosh was a relief; it was straightforward to use and revealed the care taken in its design, which sparked my interest in the values behind product creation.

Apple's success is attributed to its focus on core values rather than just product specifications, as demonstrated in the 'Think Different' campaign.

Steve Jobs exemplified the importance of a strong vision in product development, making decisive choices that shaped Apple's culture and product direction.

At Apple, the culture is about constantly asking how to make things better, which is infused in every aspect of the company.

Apple's success came from understanding that people felt intimidated by technology and wanted a simpler interface, leading them to market not just computers, but a resolution to the problem of intimidation.

Steve Jobs transformed Apple by filtering their communication through the lens of story, making it customer-centric and clear.

Steve Jobs, Paul English, and Rick Rubin are among the founders I admire most. Their unique approaches to leadership and product development have left a lasting impact on the industry.

Steve matured significantly after leaving Apple, transforming it into the world's most valuable company, and I admired his design intuition and leadership skills.

Microsoft's original vision of having a computer on every desk in every home attracted the right type of people and helped build the culture necessary for its success.