Our design philosophy, called 'social first', prioritizes community features and social interactions before integrating game mechanics.

Highrise is a social-first game, built on an architecture that combines a smooth user experience with the capabilities of a real game engine.

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This architecture enables us to create various games and products by swapping out elements of Highrise, like introducing a hero collector game or an adventure fishing game.

The social-first approach addresses the challenge of retaining player attention by fostering friendships within the game, which keeps players engaged long-term.

Unlike traditional game design, which often adds social features as an afterthought, we start with community elements like guilds and profiles, then incorporate gameplay.

We learned from early experiences that players would leave Highrise for other platforms once they exhausted the game's content, highlighting the need for a strong social component.

We aim to transform traditional tabletop RPGs into a visual experience that can be played online with friends, similar to a video game, while also building a marketplace for user-generated content.

Creating communities within buildings is a powerful trend, as companies leverage technology to enhance social engagement among residents.