As a startup founder, I constantly faced setbacks, and it's crucial to understand that these challenges will keep happening over and over again.

The portrayal of startup life in the media often overlooks the harsh realities. Many successful companies have faced significant struggles, and it's important for early-stage founders to understand that the journey is often filled with challenges, not just success stories.

Many founders fail to recognize that most startups, including their competitors, are likely to struggle, and that the common outcome is that many will not succeed.

Startups often experience dramatic ups and downs, akin to a roller coaster, and founders should be prepared for the emotional challenges that come with it.

Most founders overthink their first launch, believing they have only one chance to get it right, but launching is a continual process.

Great companies do not succeed in a straight line; founders must learn to navigate setbacks and keep moving forward despite challenges.

Founders should not be immobilized by setbacks; instead, they should keep moving forward and remain aware that circumstances can change rapidly in the startup world.

Founders often struggle with unrealistic expectations, believing that once they launch their product, it will immediately succeed, which can lead to disappointment.

It's easy to overlook the failures that precede success in startups; most startups are works in progress, evolving from failure to improvement.