Many founders mistakenly think that after a successful launch, their journey will be smooth sailing, but the reality is that setbacks are a constant in the startup world.

Founders often ignore the reality of their startup's potential failure, which is an uncomfortable truth to discuss.

Many founders believe their company will succeed, but those whose companies don't often iterate tirelessly until they find success, becoming unsung heroes.

It's easy to overlook the failures that precede success in startups; most startups are works in progress, evolving from failure to improvement.

Founders sometimes believe that just because a trend is popular, their startup will succeed in that space. They fail to recognize that entering a market at its peak can be detrimental, as they are competing against established players who have already gained significant advantages.

The portrayal of startup life in the media often overlooks the harsh realities. Many successful companies have faced significant struggles, and it's important for early-stage founders to understand that the journey is often filled with challenges, not just success stories.

Startups often fail because they pursue markets that have been tried many times before without understanding why they failed previously.

It's crucial for Founders to understand that most people do not remember product launches, and initial failures do not define a product's future success.

Founders sometimes mistakenly believe they should sell to startups just because other successful companies did, without understanding the unique challenges involved.