As a founder, you might reach a moment when you realize your startup is going to fail, and it's crucial to face that truth instead of living in denial.

It's challenging for founders to return to reality after being immersed in a dream of success, especially when the market changes unexpectedly. Founders must confront hard truths about their startup's reality instead of living in denial about their potential success.

Founders often struggle with unrealistic expectations, believing that once they launch their product, it will immediately succeed, which can lead to disappointment.

Many founders fail to recognize that most startups, including their competitors, are likely to struggle, and that the common outcome is that many will not succeed.

Founders often mistakenly believe that the reasons investors provide for rejection are the actual problems with their startup, rather than considering other potential issues.

Founders often underestimate their unique skills and the specific challenges of their startup, thinking that hiring experienced executives will solve their problems.

The fear of a negative reaction can paralyze founders, causing them to focus on an idealized version of their launch rather than the reality of getting their product out there.

It's crucial for founders to be honest with themselves about their spending and revenue expectations, as unrealistic assumptions can lead to financial failure.

Founders often lie to themselves, thinking they are the exception to the advice about launching quickly, which can hinder their progress.