To expand your total addressable market (TAM), consider bringing your product into new markets or developing multiple products.

It's essential for AI founders to focus on a narrow set of customers and not get distracted by total addressable market (TAM) size; delivering a superb experience will lead to growth.

The most predictive factor for a large total addressable market is how much current users love and use the product.

A product-market hypothesis consists of a specific group of people you can reach and a problem to solve for them.

The ultimate goal is to achieve extreme product-market fit, characterized by widespread demand for a product that satisfies a critical need and can be delivered efficiently.

Be cautious about your initial market size estimates; transformational technologies often reveal unforeseen use cases that can significantly expand the market once a superior product is built.

We aim to offer returns in the mid-teens to 20% range to attract investors, ensuring our financial model is appealing. There are effectively two markets: the investor market, which has its required return, and the product market, which has its potential return. The goal is to align these two as closely as possible.

Product Market Fit (PMF) occurs when a startup has built a product that customers love and are using, shifting the focus from defining customer needs to scaling the business. When you're pre-product market fit, your main focus should be on finding that fit, while post-product market fit, your priority shifts to maintaining and scaling that fit.

The tipping point for a market is when demand exceeds supply, and you realize this by engaging directly with customers rather than overthinking it.