Our early development involved building a custom code editor from scratch, which we quickly transitioned to using in our daily work.

We built a tool to streamline the process of iterating on our prompting layer, allowing us to run experiments and assess the impact of even trivial changes on performance and user engagement.

In the early days, we relied on ease of use and a friendly interface to differentiate Wufoo from competitors, who often had more complex and less engaging products.

We chose to build an editor instead of a browser extension for our product, which was a non-obvious decision at the time but aligned with our vision for a more radical future in coding. In the future, programming will look very different, requiring a control UI to adapt to new models.

After a month, we pivoted to create products we wished we had, leading to the development of Optimizely, which simplifies A/B testing for users without technical resources.

By turning examples into buttons, AnswerGrid allows users to quickly fill out prompts, which helps overcome the challenge of staring at a blank canvas.

In Canvas, users can edit code directly and ask questions, facilitating a more interactive and user-friendly prototyping experience, such as creating a quick prototype of a unified analytics dashboard and interacting with it live.

We're developing tools for in-experience creation, allowing users to create content directly within the platform using AI.

Glide is a no-code tool that enables businesses to create custom software, emphasizing the importance of design in app differentiation.