As humans, it's crucial to not only consume software but also to create and understand how things are made on these devices.

Software is fundamentally changing again, marking a significant shift in how we interact with technology.

To truly understand how people interact with software, we need to observe them using it in real-world scenarios, similar to how filmmakers and comedians study their audiences.

Technology is more than just transistors and algorithms; it’s the patterns in our heads that drive the world and shape our reality.

As product creators, we have a moral obligation to build great products that reduce frustration and confusion in people's daily interactions with technology.

Humans created AI using our intelligence, so it's vital for society to come together and have a say in how these technologies are developed and used, ensuring that not only a small number of people control and understand artificial intelligence technology.

The modern consumer electronics landscape demands that the software experience is just as important as the physical product itself.

Despite the rise of AI, foundational knowledge in programming and computer science remains crucial for developing good taste and building successful products.

The future will see a blend of human and AI capabilities, where technology is not just a tool but an extension of ourselves, enhancing our lives and decision-making processes. Software grows exponentially because it feeds on itself, creating a positive feedback loop.