It's important to observe how people use software in real time, as this can provide valuable insights that metrics alone cannot capture. Relying solely on metrics to understand user behavior is like observing raw data from a radio telescope instead of experiencing the night sky directly.

It's crucial to develop an intuition about how users navigate human-computer interactions by watching them use various software, including ATMs and point-of-sale systems.

As humans, it's crucial to not only consume software but also to create and understand how things are made on these devices.

Software is everywhere in our daily lives, and it's crucial for humans to not only consume but also create and understand how things are made with technology.

Research shows that direct exposure to users correlates with better software design, emphasizing the importance of developers interacting with users regularly.

The design of software should allow users to learn intuitively, as seen with Snapchat, where users can easily pick up the interface by observing others.

Understanding how users interact with your product is crucial for growth and building something people truly want.

It's beneficial to observe users interacting with the app to identify areas for improvement and enhance usability.

Founders need to understand their users deeply, as this knowledge is essential for creating effective software solutions.