We had to instruct our team that any new game should not launch on Facebook, as we needed to find revenue sources elsewhere.

When we launched our game 'Fates Forever' in 2014, it was a competitive multiplayer game on iPad, but it didn't succeed for various reasons, leading us to pivot.

We aim to transform traditional tabletop RPGs into a visual experience that can be played online with friends, similar to a video game, while also building a marketplace for user-generated content.

Unlike traditional game design, which often adds social features as an afterthought, we start with community elements like guilds and profiles, then incorporate gameplay.

Our design philosophy, called 'social first', prioritizes community features and social interactions before integrating game mechanics.

We chose to launch Facebook at schools with existing social networks to ensure our product was superior, which would justify the time and effort invested in its development.

Our pivot from web games to mobile was a critical decision, driven by the realization that our first Facebook game was a failure, which ultimately guided our direction.

When we launched, we discovered that players were forming friendships based on shared interests, which was a unique aspect of our game.

The first server for Facebook cost $85, and we operated on a philosophy of not spending money we didn't have, which constrained our growth but allowed us to focus on product quality.