The goal of an AI native CRM is to enhance the user experience by providing tools that allow for strategic decision-making without the burden of manual data entry.

AI native CRM systems can eliminate the cumbersome data entry process, allowing users to focus on building relationships rather than managing data.

Instead of just asking AI questions, you should let AI ask you questions to better understand your workflows and responsibilities, leading to more insightful recommendations.

Users appreciate how the memory feature enables the AI to understand their context and preferences, enhancing interaction quality, and we're heading towards a world where AI will have incredible context about your life and provide extremely helpful answers.

The integration of AI in customer support will allow businesses to engage with customers more effectively, capturing institutional knowledge and improving service.

The legacy CRM data model is limited by user input, leading to a compressed and incomplete view of customer relationships, whereas AI can provide a more comprehensive understanding.

AI will serve as a user interface for various applications, allowing users to query and aggregate information seamlessly across different systems, enhancing productivity, while agents will drive enterprise consumption and amplify human potential, transforming how users interact with technology.

CRM systems will continue to exist, but the focus is shifting from CRM-centric to AI-centric operations, as AI will manage customer engagement and activities more effectively.

With AI Mode, Search dynamically adapts the user interface to provide tailored responses, including links to content and businesses relevant to the user's query.