We prioritize markets poised for great growth, as the right market can significantly increase a company's chances of success.

Investors are generally excited about large markets with clear business models, and they often have hypotheses on how to capture those markets.

Startups should target markets that are either starting to experience or are about to experience exponential growth, as this is crucial for long-term success.

Having growth solves many problems; the more you grow, the more investors will seek you out.

We aim to offer returns in the mid-teens to 20% range to attract investors, ensuring our financial model is appealing. There are effectively two markets: the investor market, which has its required return, and the product market, which has its potential return. The goal is to align these two as closely as possible.

Investors are generally incentivized to encourage companies to grow quickly, which can lead to misalignment of incentives if a company is profitable but not growing fast enough.

Trust in exponential growth and momentum, as startups that are growing tend to continue growing if they maintain that momentum.

The best way to convince investors is to start a startup that is actually doing well, meaning it is growing fast.

Public markets may initially react irrationally, but over time, they tend to reflect the underlying financial health of companies, emphasizing the importance of profitability and customer retention.