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RK

Rick Klau

05/15/13

@ GV (Google Ventures)

Objectives should feel uncomfortable and uncertain; if you're sure you'll achieve them, you're not pushing hard enough.

Video

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How Google sets goals: OKRs / Startup Lab Workshop

@ GV (Google Ventures)

How Google sets goals: OKRs / Startup Lab Workshop

05/15/13

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YS

Yotam Segev

05/09/25

@ The Logan Bartlett Show

I set ambitious goals that make me uncomfortable, but I also ensure that even if we only achieve 80% of those goals, we remain in a strong position.

SK

Steven Kotler

06/20/25

@ Big Think

To achieve peak performance, you need to be comfortable with being uncomfortable and push yourself outside your comfort zone.

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Chris Bumstead

07/11/23

@ Chris Williamson

Discomfort is a sign of progress; if you're feeling it, you're likely on the right path to achieving something valuable.

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Michael Seibel

09/10/22

@ Y Combinator

Setting aggressive goals is meant to motivate founders to move quickly; failing to meet these goals doesn't mean the company is bad, but rather that they may have given up too early.

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Chris Williamson Cast

04/01/25

@ Chris Williamson

If you don't lie awake at night thinking about your goals, you probably don't want them badly enough.

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Robert Greene

09/17/24

@ Chris Williamson

If everything in life is easy and everyone loves what you do, you risk becoming complacent and not pushing yourself to grow.

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Michael Seibel

09/10/22

@ Y Combinator

If you're too pessimistic, you might give up too early or expect things to be easier than they are, which can drain the energy of those around you.

AH

Andrew Huberman

07/20/20

@ Rich Roll

Falling in love with the process of achieving goals means pushing through discomfort and focusing on daily efforts and small wins rather than just abstract goals.

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Chris Bumstead

07/11/23

@ Chris Williamson

Your dreams should dictate your objectives; clarity in your goals leads to better focus and success.