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Atmrix

About

OG

Ooshma Garg

09/08/18

@ Y Combinator

In the early days, I used email to experiment with pricing by sending different offers to customers, which helped us find the best price for our market.

Video

YC

A Conversation with Ooshma Garg - Moderated by Adora Cheung

@ Y Combinator

A Conversation with Ooshma Garg - Moderated by Adora Cheung

09/08/18

Related Takeaways

KD

Kalam Dennis

12/15/18

@ Y Combinator

We learned to adjust our pricing based on A/B testing to find the right balance between delivery fees and product prices.

YC

Y Combinator Cast

08/10/23

@ Y Combinator

We launched our product to friends and family to test our processes and pricing, which helped us refine our approach and led to referrals.

KS

Krithika Shankarraman

05/25/25

@ Lenny's Podcast

Experimentation is key in pricing strategy, especially for AI products. Testing different pricing models helps determine what resonates with customers and drives value.

MS

Michael Seibel

06/02/22

@ Y Combinator

Successful startups frequently test their pricing, adjusting it as they learn more about their market.

EG

Elad Gil

10/18/18

@ Y Combinator

Startups should experiment with pricing strategies, especially when they have a small customer base, as it's easier to adjust prices than to raise them later.

DL

Daniel Lereya

04/27/25

@ Lenny's Podcast

In the early days, we avoided free trials to ensure we received feedback only from customers who truly valued our product, which helped us stay focused on delivering real value.

BH

Brian Halligan

05/08/19

@ Y Combinator

In the early days, we set HubSpot's pricing at $250 a month, which remained unchanged for the first six years as we figured out our model.

DG

Diane Greene

10/26/13

@ Y Combinator

We launched our product online, supported it via email, and maintained a frugal, cash-neutral operation while reaching an international market from the start.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

In the early days, we used Google Sheets as a CRM and relied on email for communication, avoiding expensive tools like Asana or Trello.