Offering long free trials or pilots can be counterproductive, as customers may not fully commit to using the product. Keep trials short with clear success criteria.

The skepticism among the founders led us to seek customer feedback early, which was crucial in determining the viability of our product idea.

Free trials may seem appealing, but they don't provide the commitment, validation, or revenue that startups need. It's better to seek a commitment from customers instead. We only do annual agreements, but if you're not satisfied in the first 30 days, you can opt out without penalty. This approach protects the customer while also showing our commitment to them.

We launched our product to friends and family to test our processes and pricing, which helped us refine our approach and led to referrals.

Charging customers is essential for validating your product's value. Offering free trials can be tempting, but if customers aren't paying, they aren't truly customers. Resist the fear of rejection based on price.

We started with a freemium model, but realized it distracted us; we shifted to a paid model and consistently increased prices over time, which helped us focus on serious customers.

In the early days, we were always scared of not getting it right and being out-executed by competitors, which drove us to focus hard on our early customers and their needs.

We used feedback from our users to improve our product rapidly, which was crucial for our success.

We brought in customers early to test our product, which helped change the minds of skeptical team members when they saw real-time reactions from users.