The hero's journey in storytelling involves transformation, where the hero overcomes challenges and emerges as a better version of themselves.

The whole book is really about mindset and how to harden your mind to face challenges.

In every story, the hero encounters a problem and meets a guide who gives them a plan and calls them to action, which helps them avoid failure and ends in success.

To be a hero in your own story, you must confront pain and choose to transform it into something meaningful, rather than avoiding it. Most high performers are driven by feelings of insufficiency and resentment rather than passion or purpose, using these emotions as fuel to achieve their goals.

I want my characters to be relatable and enjoyable, creating a positive sense about the world rather than focusing on brokenness.

The customer is the hero of the story, not your brand. A story doesn't pick up until the hero faces a challenge that needs to be overcome.

It's crucial to focus your email on the reader's needs, reframing your story as a quest to solve their problems, especially if you've experienced those problems yourself.

The 'Building a Story Brand' book teaches that we are not the heroes of our story; our customers are the heroes.

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.