The planning process for videos can take months, as we often have to adapt ideas based on what's feasible and legal after extensive research. Every video we film is planned months in advance, often up to six months ahead, to ensure everything goes smoothly.

Despite challenges, we had extensive planning for the run, starting a year before training began, which included careful sequencing of changes to minimize risks.

As we've matured and increased our budgets to multi-million dollars per video, failure has become less of an option, making me more selective about projects.

Every video we create is a chance to improve, and we keep pushing to make them better and better.

To minimize risks, focus on taking intelligent risks that can lead to multiple positive outcomes if successful.

I want to create the best videos possible, and while money is a factor, it shouldn't compromise my creativity or the quality of my content.

The process of creating a video involves building a team, setting up equipment, and iterating on ideas to enhance the final product.

I learned that knowing how to edit gives you an advantage in filmmaking, as it helps you avoid costly mistakes and ensures the right shots are captured.

The key to improving our videos has been focusing on better ideas and concepts, making them more natural and engaging.