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MS

Michael Skok

03/25/23

@ Harvard Innovation Labs

Pricing and packaging your product effectively is crucial for attracting customers and ensuring they see value in what you offer.

Video

HI

Designing a Customer-Centric Business Model

@ Harvard Innovation Labs

Designing a Customer-Centric Business Model

03/25/23

Related Takeaways

AE

Aaron Epstein

12/16/22

@ Y Combinator

If your price is higher than the value customers see in your product, they won't buy from you, so it's crucial to find the right balance.

BB

Ben Brook

04/19/25

@ EO

Understanding the business value your product provides is crucial for setting the right price.

TB

Tom Blomfield

07/26/24

@ Y Combinator

When pricing your product, focus on the value it delivers to the customer rather than just the cost of providing the service.

AE

Aaron Epstein

12/16/22

@ Y Combinator

Pricing should be viewed as a tool to learn about customer demand and value perception, helping to refine your product offering.

AE

Aaron Epstein

12/16/22

@ Y Combinator

Pricing implies value; if your price is lower than competitors, customers may perceive your product as less valuable.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

Understanding the inertia and risks customers face when considering your product is vital for developing a compelling value proposition.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Before taking your product to market, consider how you will create and deliver value to ensure your business is sustainable.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Creating a compelling unboxing experience can significantly enhance the perceived value of a product, as seen in luxury brands that invest in high-quality packaging.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Your website should clearly communicate what you offer, ensuring customers understand the value right away.