If you fail, it's better to fail early in the process rather than after investing months into a project.

Knowing when to give up on a project is challenging; most people quit too early, often before they see success.

When deciding to close a project like Artifact, it's important to evaluate what ideas you still want to explore before shutting it down. Prioritize a few key ideas, test them, and assess their impact on the company's trajectory.

Entrepreneurs often feel obligated to continue with a failing project due to pressure from themselves or investors. It's essential to set concrete timelines or project goals to know when it's time to move on.

When running a project, running out of time or money means the project is over. Good intentions do not justify extensions; professionals anticipate unexpected challenges.

If you're out of ideas on how to make your current project work, that's usually a sign you should pivot.

It's better to work on an idea that may not be the best if you're enjoying the process, rather than becoming disheartened while pursuing a startup.

The decision to shut down was influenced by the realization that our initial hypothesis about the business model wasn't panning out as expected.

It's important to recognize when a problem is blocking progress; if it's the only issue, it's worth fighting through, but if there are multiple problems, it may be time to give up.