I shut down Artifact because, despite loving the product, it wasn't growing as expected and I felt it was time to pivot to more impactful opportunities.

When faced with a failing project, it's often best to shut it down rather than invest more resources into it.

There is a critical exploration phase for a company that is often ignored; it's important to allow time for ideas to develop before committing to a specific direction. Don't make a fixed plan; instead, plan to plan, allowing for adjustments every three months based on new insights and variables.

Entrepreneurs often feel obligated to continue with a failing project due to pressure from themselves or investors. It's essential to set concrete timelines or project goals to know when it's time to move on.

It's important to quickly build and test ideas. If something doesn't work, it's better to kill it and start again rather than justifying its existence with additional features that may not address user needs.

When deciding whether to give up on a startup, consider if you still enjoy what you're doing and if you love your customers and product.

Evaluating startup ideas is crucial because many founders struggle with choosing which idea to pursue, often feeling stuck or lacking conviction about their choices.

If you're out of ideas on how to make your current project work, that's usually a sign you should pivot.

When shutting down, it's important to communicate transparently with your team and users, ensuring they understand the situation and can find new opportunities.