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AC

Adora Cheung

08/01/19

@ Y Combinator

Startups should aim for exponential growth goals instead of linear goals to maximize their potential.

Video

YC

Adora Cheung - How to Set KPIs and Goals

@ Y Combinator

Adora Cheung - How to Set KPIs and Goals

08/01/19

Related Takeaways

SA

Sam Altman

08/30/18

@ Y Combinator

Startups should target markets that are either starting to experience or are about to experience exponential growth, as this is crucial for long-term success.

YC

Y Combinator Cast

02/13/25

@ Y Combinator

Startups should avoid creating financial models based on linear growth assumptions, as this can lead to unrealistic hiring and spending expectations.

SA

Sam Altman

07/30/18

@ Y Combinator

Trust in exponential growth and momentum, as startups that are growing tend to continue growing if they maintain that momentum.

SA

Sam Altman

08/30/18

@ Y Combinator

Startups should focus on maintaining momentum, especially in the early years, as it drives results beyond what the team believes they can achieve.

AW

Alexandr Wang

06/18/25

@ Y Combinator

Startups should initially focus on narrow markets to gain momentum, but eventually need to identify and build towards infinite markets to achieve significant growth.

PB

Paul Buchheit

07/17/19

@ Y Combinator

To succeed, startups should focus on producing a high output with minimal input, effectively amplifying their time and money.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Growth is essential for startups because it defines their potential to become significant in the market.

RS

Reshma Shetty

07/11/18

@ Y Combinator

The goal is to scale your startup's revenues and customer base without proportionally increasing headcount and spending.

GR

Geoff Ralston

12/15/20

@ Y Combinator

Startups should focus on achieving product-market fit and ensure they have sufficient runway, rather than getting distracted by macroeconomic trends.