Positive reinforcement of desired behaviors is a more effective motivator for change than punishment, which often leads to resistance.

To effectively change behavior, you need to align motivation, ability, and a trigger, all occurring simultaneously; this principle is essential for understanding market needs. Many startups struggle to retain users because they fail to remind them of their problems and the need for a solution, often not sending enough notifications or reminders to engage users effectively.

Avoid the trap of extrinsic motivation, which may help you achieve short-term goals but is not sustainable for long-term success in startups.

To effectively form habits, consider not just the execution of the habit but also the events that precede and follow it, creating a context for dopamine association, and visualize the entire sequence of steps involved, from preparation to completion, while positively anticipating the benefits that follow.

Setting up psychological motivators can help you stay engaged and motivated in your startup journey.

If you need to be convinced to start a VC-backed company, it's likely not the right path for you; the motivation should come from within, not external pressure.

Broaden your perspective on habit execution by associating it with a larger time frame, linking it to positive outcomes like elevated mood and satisfaction after completing the habit.

The process of breaking habits can be enhanced by inserting a positive behavior immediately after the execution of the bad habit, creating a new sequence of neural activation that weakens the old habit.

To effectively form habits, focus on the state of your brain and body rather than the specific time of day; this will help you anchor your habits more effectively.