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SB
Steve Ballmer
06/02/25
@ Acquired
Microsoft started as a consumer company, and our success in that area allowed us to build a strong enterprise business. However, I regret losing the consumer muscle we had.
Video
A
The Steve Ballmer Interview
@ Acquired
06/02/25
Related Takeaways
SB
Steve Ballmer
06/02/25
@ Acquired
I feel good about being recognized as a key figure in building Microsoft's enterprise business, but I also regret that we lost our consumer focus along the way.
SB
Steve Ballmer
06/02/25
@ Acquired
I was determined to prove that Microsoft could be an enterprise company because if we couldn't sell to businesses, we would be limited in growth.
SB
Steve Ballmer
06/02/25
@ Acquired
I believed in staying hardcore and learning from our mistakes, but Microsoft struggled to pivot from its established model to embrace new opportunities in mobile.
SB
Steve Ballmer
06/02/25
@ Acquired
Microsoft had an opportunity to become a significant player in mobile before Android took off, but they were too locked into their existing business model to adapt quickly.
SB
Steve Ballmer
06/02/25
@ Acquired
We missed the chance to innovate in mobile and search, which were critical areas where other trillion-dollar companies thrived outside of Microsoft.
SB
Steve Ballmer
06/02/25
@ Acquired
During my tenure, I prioritized establishing strong relationships with IT departments, which was essential for Microsoft's enterprise success.
SB
Steve Ballmer
06/02/25
@ Acquired
We needed to develop new capabilities to compete effectively in the mobile and search markets, but we didn't realize how different those businesses would be. The true competitor for Microsoft in mobile was Android, not Apple, as Android monetized through advertising and offered free services, while Microsoft relied on licensing revenue.
SB
Steve Ballmer
06/02/25
@ Acquired
After IBM divorced us in 1990, we realized we needed to figure out how to build our own enterprise sales strategy, which was not Bill Gates' passion area.
DG
Diane Greene
10/26/13
@ Y Combinator
Entering the Enterprise market can be daunting, but it's a necessary step for growth and innovation. An engineer left the company, stating that we wouldn't succeed in the enterprise market and that the company was going to fail.