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Shou Chew
04/22/23
@ TED
TikTok supports five million businesses in the US, and we aim to significantly increase that number by connecting communities and fostering commerce.
Video
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TikTok CEO Shou Chew on Its Future — and What Makes Its Algorithm Different | Live at TED2023
@ TED
04/22/23
Related Takeaways
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Nikhil Kamath Cast
04/20/23
@ Nikhil Kamath
TikTok's success stems from its powerful creator tools, sophisticated content algorithms, and a strong commerce-based monetization engine that drives significant sales in markets like China.
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Shou Chew
04/22/23
@ TED
TikTok's vision includes providing a window for discovery, a canvas for creation, and bridges for connection among users.
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Shou Chew
04/22/23
@ TED
TikTok employs tens of thousands of people for content moderation, which is a significant cost, but necessary for maintaining safety on the platform.
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Shou Chew
04/22/23
@ TED
There is a huge opportunity for discovery on TikTok, giving everyday people a voice and helping creators gain visibility that they might not have had otherwise.
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Shou Chew
04/22/23
@ TED
The mission of TikTok is to inspire creativity and bring joy, which serves as a guiding principle for product managers working on the platform.
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Shou Chew
04/22/23
@ TED
Our mission is to ensure users experience a diversity of content, which is crucial for discovery on TikTok.
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Nikhil Kamath Cast
04/20/23
@ Nikhil Kamath
TikTok democratized content creation by providing powerful tools that allow anyone to become a creator easily, unlike YouTube, which often requires professional video-making skills.
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Shou Chew
04/22/23
@ TED
TikTok allows everyday people with talent to be easily discovered, exemplified by creators like Khaby, who gained 160 million followers through his unique content.
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Shou Chew
04/22/23
@ TED
I made commitments during the congressional hearing to ensure TikTok remains a platform for freedom of expression, free from government manipulation, and to maintain transparency through third-party monitoring.