It's essential to understand at least one market where real customers will pay for your product, and you need more funding than you initially think, especially for hardware development.

Even if you have an amazing product, you must deeply understand the market and ensure that customers are willing to pay for it.

We learned that finding investors who specialize in hardware was crucial, as they understood our vision and supported us.

If users won't pay more, it may indicate that you need to enhance your product's value or address a more significant problem.

We decided to create our own hardware device instead of licensing our technology, believing we could do it better ourselves. Building consumer hardware as a startup was considered totally insane in the early 2000s, with very few successful examples to follow.

As humans, it's crucial to not only consume software but also to create and understand how things are made on these devices.

If your price is higher than the value customers see in your product, they won't buy from you, so it's crucial to find the right balance.

It's important to charge for your product because if there's enough pain and promise of a solution, people will pay for it.

You learn more from users who pay for your product than from those who use it for free.