I think design is one of the most amazing creative forms in human history, and I often reflect on what constitutes good design.

I embrace the idea of failing and learning in design, as the process of trying and experimenting is where true creativity and growth occur.

Building products is magical for me because I love seeing others use them and experience delight in unexpected ways.

The most fulfilling aspect of my role is the opportunity to build something extraordinary with a dedicated team, where the journey itself is the prize.

I think design is everything. A beautiful product that doesn't function well is, in my view, ugly. The best designs are those that harmoniously integrate form and function, making it impossible to separate the two.

Design is about creating things for users that work well and delight them.

I love the process of creating products like Feastables, as it gives me the same excitement as making YouTube videos.

The freedom of invention excites me, as it allows us to explore new areas and create innovative products that can make a difference.

The creative process is exciting; one day there may be no ideas, and the next day a conversation leads to a new concept that evolves into a design.